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Dark Neon

The streets of New York City are a ceaseless battleground for our attention. Perhaps nothing exemplifies this more than the eye-grabbing ubiquitous neon store sign - much like the city itself, it’s always on, humming with energy. Taking this visual vernacular as inspiration, I recontextualized common neon messaging with darker imagery to create three new interpretations of familiar street signage.

Client  Personal
Category  Art Direction

© Stephen Kelleher 2020