Work     Studio

Newfangled Studios  Identity

Newfangled Studios is a Boston-based agency creating live action and motion solutions for a roster of international clients. Founded in 2009, Newfangled felt they had outgrown their original identity which did little to signify the vibrance of their work and reputation as a studio that creates eye-catching visuals.

Working closely with their internal team, we developed a bold new identity which better embodies their creative spirit and visualizes their 'North Star' of values. The new logo became the basis for a refreshed online presence, business collateral and branded merchandise. Although built for the now, the new branding anchors the work Newfangled creates with a confident eye fixed firmly on the future.

Services  Visual Identity, Creative Direction
Animation  Mike Bernard